Explore the Prius from every angle.
The 2017 Prius One
- Toyota Safety Sense™ P (TSS-P)5
- Smart Key System3 on driver’s door with Push Button Start
- Integrated backup camera4
- Entune™ Audio
- Bi-LED projector low- and high-beam headlights with auto-off feature
- 15-in. 5-spoke alloy wheels with wheel covers
See what people are saying.
We aren’t saying we’re the best, but lots of other people are. Take a look at some of the praise Prius has received.
2017 Toyota Prius Received the NHTSA 5-Star Overall Safety Rating.11
90% of all Toyota Prius models sold over the last 10 years are still on the road.12
Toyota Prius Is the Most Popular Hybrid in America.13
See our offers.
*1.9/1.9/1.9 annual percentage rate financing on new 2017 Prius Lift Back with respective terms of 36/48/60 months. This offer applies to well-qualified buyers and requires approved credit and financing through Southeast Toyota Finance. Not all buyers will qualify for these rates. Payments for the first 90 days are deferred, interest accrues from inception. Monthly payment for every $1,000 financed is 1.9% - 36 months = $28.69; 1.9% - 48 months = $21.72; 1.9% - 60 months = $17.54. No down payment. Excludes tax, tag, registration, title and dealer fees. Dealer fees vary by dealer. May not be combined with certain other offers. Must complete retail sale and take delivery between 10/03/17 and 10/31/17.
Lease a New
$3,278 Due at Signing
*For well-qualified lessees with approved credit through Southeast Toyota Finance. Not all lessees will qualify for this payment amount. Closed-end lease on new 2017 Prius model # 1223, excluding Prius v & c, with automatic transmission and select equipment. Adding options increases payment. $279.00 per month for 36 months. $3,278 due at signing includes $2,999 down payment and first month's payment. No security deposit required. $23,078 Adjusted Capitalized Cost is based on down payment; excludes tax, tag, registration, title and dealer fees. Dealer fees vary by dealer. Monthly payments do not include applicable taxes. Lessee pays the remainder of maintenance after ToyotaCare expires, excess wear and use, and $0.18 per mile over 12,000 miles per year. Lease payments total $10,044. Disposition Fee of $350 due at lease-end. May not be combined with certain other offers. Must take delivery between 10/03/17 and 10/31/17.