The New 2021 Prius

2 Years | 25,000 Miles*

Included with every new Toyota lease or purchase

*Details

Covers normal factory scheduled service for two years or 25,000 miles, whichever comes first. See Toyota dealer for details and exclusions. Valid only in the continental U.S. and Alaska.

2021 Prius XLE shown with options.

$24,525

starting msrp1

as shown $29,8741

54/50

estimated MPG/MPGe 2

Explore the Prius from Every Angle.

  • L Eco
  • LE
  • XLE
  • 2020 Edition
  • Limited
  • LE AWD-e
  • XLE AWD-e
  • L Eco
  • LE
  • XLE
  • 2020 Edition
  • Limited
  • LE AWD-e
  • XLE AWD-e
Exterior Color
Available for this model
Available exterior colors for this model
  • Electric Storm Blue
  • Wind Chill Pearl
  • Classic Silver Metallic
  • Magnetic Gray Metallic
  • Midnight Black Metallic
  • Supersonic Red
  • Sea Glass Pearl

Highlighted Features

  • Toyota Safety Sense™ 2.0 (TSS 2.0)3
  • 7-in. Touch-Screen with Apple CarPlay,®4 Amazon Alexa5 and Android Auto™6 Compatible
  • 50.7 cu. ft. of cargo space7 with seats folded
  • Integrated backup camera display8
  • Smart-flow climate control system with pollen filtration
  • Smart Key System9 with Push Button Start

The Prius L Eco

$24,525 msrp158/53 est. mpg2

* prices & colors may vary by model

Exterior Color
Available for this model
Available exterior colors for this model
  • Electric Storm Blue
  • Wind Chill Pearl
  • Classic Silver Metallic
  • Magnetic Gray Metallic
  • Midnight Black Metallic
  • Supersonic Red
  • Sea Glass Pearl

Highlighted Features

  • Toyota Safety Sense™ 2.0 (TSS 2.0)3 Standard
  • Blind Spot Monitor (BSM)11 with Rear Cross-Traffic Alert (RCTA)12
  • Intelligent Clearance Sonar (ICS)13 with Intelligent Parking Assist (IPA)14
  • 50.7 cu. ft. of cargo space7 with seats folded
  • Apple CarPlay,®4 Amazon Alexa5 & Android Auto™6 compatible
  • Hill Start Assist Control (HAC)15

The Prius LE

$25,735 msrp154/50 est. mpg2

* prices & colors may vary by model

Exterior Color
Available for this model
Available exterior colors for this model
  • Electric Storm Blue
  • Wind Chill Pearl
  • Classic Silver Metallic
  • Magnetic Gray Metallic
  • Midnight Black Metallic
  • Supersonic Red
  • Sea Glass Pearl

Highlighted Features

  • Toyota Safety Sense™ 2.0 (TSS 2.0)3 Standard
  • 17-in. 5-spoke alloy wheels with titanium-finished wheel inserts and P215/45R17 tires
  • SofTex®-Trimmed16 heated tilt/telescopic steering wheel
  • Qi-compatible wireless smartphone charging17 with charge indicator light
  • Smart Key System9 on three doors with Push Button Start and Remote Illuminated Entry
  • Apple CarPlay,®4 Amazon Alexa5 & Android Auto™6 compatible

The Prius XLE

$28,575 msrp154/50 est. mpg2

* prices & colors may vary by model

Exterior Color
Available for this model
Available exterior colors for this model
  • Wind Chill Pearl
  • Supersonic Red

Highlighted Features

  • Toyota Safety Sense™ 2.0 (TSS 2.0)3 Standard
  • 17-in. 5-spoke alloy wheels with black lug nuts, piano-black wheel inserts and P215/45R17 tires
  • Blackout headlight components
  • Custom “2020” floor mats18 and key glove
  • Black model and grade badges
  • LED accent lights with piano-black bezels

The Prius 2020 Edition

$29,875 msrp154/50 est. mpg2

* prices & colors may vary by model

Exterior Color
Available for this model
Available exterior colors for this model
  • Electric Storm Blue
  • Wind Chill Pearl
  • Classic Silver Metallic
  • Magnetic Gray Metallic
  • Midnight Black Metallic
  • Supersonic Red
  • Sea Glass Pearl

Highlighted Features

  • Toyota Safety Sense™ 2.0 (TSS 2.0)3 Standard
  • Adaptive Front-Lighting System (AFS)19 with auto-leveling headlights
  • 17-in. 5-Spoke Alloy Wheels with Titanium-Finished Wheel Inserts and P215/45R17 tires
  • Premium JBL®20 Audio with Integrated Navigation21 and 11.6-in. High-Resolution Touch-Screen and Apple CarPlay®4 & Amazon Alexa5 Compatible
  • Color Head-Up Display (HUD)
  • LED Daytime Running Lights (DRL) with on/off feature

The Prius Limited

$32,650 msrp154/50 est. mpg2

* prices & colors may vary by model

Exterior Color
Available for this model
Available exterior colors for this model
  • Electric Storm Blue
  • Wind Chill Pearl
  • Classic Silver Metallic
  • Magnetic Gray Metallic
  • Midnight Black Metallic
  • Supersonic Red
  • Sea Glass Pearl

Highlighted Features

  • Toyota Safety Sense™ 2.0 (TSS 2.0)3 Standard
  • Electronic On-Demand Compact All-Wheel Drive (AWD-e)22
  • 15-in. 5-Spoke Alloy Wheels with Two-Tone Wheel Covers and P195/65R15 tires
  • Integrated fog lights with LED accent lights
  • Up to 47.9 cu. ft. of Cargo Space7
  • Apple CarPlay,®4 Amazon Alexa5 & Android Auto™6 compatible

The Prius LE AWD-e

$27,135 msrp151/47 est. mpg2

* prices & colors may vary by model

Exterior Color
Available for this model
Available exterior colors for this model
  • Electric Storm Blue
  • Wind Chill Pearl
  • Classic Silver Metallic
  • Magnetic Gray Metallic
  • Midnight Black Metallic
  • Supersonic Red
  • Sea Glass Pearl

Highlighted Features

  • Toyota Safety Sense™ 2.0 (TSS 2.0)3 Standard
  • Electronic On-Demand Compact All-Wheel Drive (AWD-e)22
  • SofTex®-Trimmed16 Heated Tilt/Telescopic Steering Wheel
  • Qi-Compatible Wireless Smartphone Charging17 with Charge Indicator Light
  • SofTex®-Trimmed16 Heated Front Seats with 6-Way Adjustable Driver’s Seat
  • Apple CarPlay,®4 Amazon Alexa5 & Android Auto™6 compatible

The Prius XLE AWD-e

$29,575 msrp151/47 est. mpg2

* prices & colors may vary by model

See Our Offers

Cash

2021 Prius

College Graduate Rebate

$500*

College Graduate Rebate

Cash

2021 Prius

Military Rebate

$500*

Military Rebate

ToyotaCare

2021 Prius

Included with every new Toyota lease or purchase

2

years

25,000*

miles

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See what people are saying.

The Experts

We aren’t saying we’re the best, but lots of other people are. Take a look at some of the praise Prius has received.


2019 Toyota Prius Is an Insurance Institute for Highway Safety TSP25.


2020 Toyota Prius Received the NHTSA 5-Star Overall Safety Rating26.

Explore the Details


Download the brochure to see customizable options, features and everything else the 2021 Prius has to offer.

Download the Brochure

Parts and Service


No one knows how to take care of a Prius better than Toyota Certified Technicians.
We take care of everything from tires to brakes to batteries.

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© 2021 Southeast Toyota Distributors, LLC. All rights reserved. Toyoguard is provided by Southeast Toyota Distributors, LLC and is not a product of Toyota.

© 2021 Southeast Toyota Distributors, LLC. All rights reserved. Toyoguard is provided by Southeast Toyota Distributors, LLC and is not a product of Toyota.