The New 2021 Prius

0%*

APR
48 Months

*Details

0% APR for 48 monthly payments of $20.83 for every $1,000 financed. Terms available on approved credit For only very well qualified customers/lessees through participating Toyota dealers and Southeast Toyota Finance. No down payment required if qualified for advertised offer. If you do not qualify for the offer, the amount and percentage of any down payment vary with your credit qualifications. Dealer contribution may vary and could affect price. Individual dealer prices, other terms and offers may vary. Must take retail delivery from dealer’s stock and terms subject to vehicle availability. Cannot be combined with SETF Lease Cash, Customer Cash, Lease, Lease Subvention Cash. See your participating Toyota dealer for details. Offer available in AL, FL, GA, NC, SC regardless of buyer's residency; void where prohibited. Expires 05-03-2021.

2021 Prius XLE shown with options.

$24,525

starting msrp1

as shown $30,3001

54/50

estimated MPG/MPGe 2

Explore the Prius from Every Angle.

  • L Eco
  • LE
  • XLE
  • 2020 Edition
  • Limited
  • LE AWD-e
  • XLE AWD-e

Available colors for this model:

  • Electric Storm Blue
  • Wind Chill Pearl
  • Classic Silver Metallic
  • Magnetic Gray Metallic
  • Midnight Black Metallic
  • Supersonic Red
  • Sea Glass Pearl

* prices & colors may vary by model

The Prius L Eco

$24,525 msrp158/53 est. mpg2
  • Toyota Safety Sense™ 2.0 (TSS 2.0)3
  • 7-in. Touch-Screen with Apple CarPlay,®4 Amazon Alexa5 and Android Auto™6 Compatible
  • 50.7 cu. ft. of cargo space7 with seats folded
  • Integrated backup camera display8
  • Smart-flow climate control system with pollen filtration
  • Smart Key System9 with Push Button Start

Available colors for this model:

  • Electric Storm Blue
  • Wind Chill Pearl
  • Classic Silver Metallic
  • Magnetic Gray Metallic
  • Midnight Black Metallic
  • Supersonic Red
  • Sea Glass Pearl

* prices & colors may vary by model

The Prius LE

$25,735 msrp154/50 est. mpg2
  • Toyota Safety Sense™ 2.0 (TSS 2.0)3 Standard
  • Blind Spot Monitor (BSM)11 with Rear Cross-Traffic Alert (RCTA)12
  • Intelligent Clearance Sonar (ICS)13 with Intelligent Parking Assist (IPA)14
  • 50.7 cu. ft. of cargo space7 with seats folded
  • Apple CarPlay,®4 Amazon Alexa5 & Android Auto™6 compatible
  • Hill Start Assist Control (HAC)15

Available colors for this model:

  • Electric Storm Blue
  • Wind Chill Pearl
  • Classic Silver Metallic
  • Magnetic Gray Metallic
  • Midnight Black Metallic
  • Supersonic Red
  • Sea Glass Pearl

* prices & colors may vary by model

The Prius XLE

$28,575 msrp154/50 est. mpg2
  • Toyota Safety Sense™ 2.0 (TSS 2.0)3 Standard
  • 17-in. 5-spoke alloy wheels with titanium-finished wheel inserts and P215/45R17 tires
  • SofTex®-Trimmed16 heated tilt/telescopic steering wheel
  • Qi-compatible wireless smartphone charging17 with charge indicator light
  • Smart Key System9 on three doors with Push Button Start and Remote Illuminated Entry
  • Apple CarPlay,®4 Amazon Alexa5 & Android Auto™6 compatible

Available colors for this model:

  • Wind Chill Pearl
  • Supersonic Red

* prices & colors may vary by model

The Prius 2020 Edition

$29,875 msrp154/50 est. mpg2
  • Toyota Safety Sense™ 2.0 (TSS 2.0)3 Standard
  • 17-in. 5-spoke alloy wheels with black lug nuts, piano-black wheel inserts and P215/45R17 tires
  • Blackout headlight components
  • Custom “2020” floor mats18 and key glove
  • Black model and grade badges
  • LED accent lights with piano-black bezels

Available colors for this model:

  • Electric Storm Blue
  • Wind Chill Pearl
  • Classic Silver Metallic
  • Magnetic Gray Metallic
  • Midnight Black Metallic
  • Supersonic Red
  • Sea Glass Pearl

* prices & colors may vary by model

The Prius Limited

$32,650 msrp154/50 est. mpg2
  • Toyota Safety Sense™ 2.0 (TSS 2.0)3 Standard
  • Adaptive Front-Lighting System (AFS)19 with auto-leveling headlights
  • 17-in. 5-Spoke Alloy Wheels with Titanium-Finished Wheel Inserts and P215/45R17 tires
  • Premium JBL®20 Audio with Integrated Navigation21 and 11.6-in. High-Resolution Touch-Screen and Apple CarPlay®4 & Amazon Alexa5 Compatible
  • Color Head-Up Display (HUD)
  • LED Daytime Running Lights (DRL) with on/off feature

Available colors for this model:

  • Electric Storm Blue
  • Wind Chill Pearl
  • Classic Silver Metallic
  • Magnetic Gray Metallic
  • Midnight Black Metallic
  • Supersonic Red
  • Sea Glass Pearl

* prices & colors may vary by model

The Prius LE AWD-e

$27,135 msrp151/47 est. mpg2
  • Toyota Safety Sense™ 2.0 (TSS 2.0)3 Standard
  • Electronic On-Demand Compact All-Wheel Drive (AWD-e)22
  • 15-in. 5-Spoke Alloy Wheels with Two-Tone Wheel Covers and P195/65R15 tires
  • Integrated fog lights with LED accent lights
  • Up to 47.9 cu. ft. of Cargo Space7
  • Apple CarPlay,®4 Amazon Alexa5 & Android Auto™6 compatible

Available colors for this model:

  • Electric Storm Blue
  • Wind Chill Pearl
  • Classic Silver Metallic
  • Magnetic Gray Metallic
  • Midnight Black Metallic
  • Supersonic Red
  • Sea Glass Pearl

* prices & colors may vary by model

The Prius XLE AWD-e

$29,575 msrp151/47 est. mpg2
  • Toyota Safety Sense™ 2.0 (TSS 2.0)3 Standard
  • Electronic On-Demand Compact All-Wheel Drive (AWD-e)22
  • SofTex®-Trimmed16 Heated Tilt/Telescopic Steering Wheel
  • Qi-Compatible Wireless Smartphone Charging17 with Charge Indicator Light
  • SofTex®-Trimmed16 Heated Front Seats with 6-Way Adjustable Driver’s Seat
  • Apple CarPlay,®4 Amazon Alexa5 & Android Auto™6 compatible

Explore the Details


Download the brochure to see customizable options, features and everything else the 2021 Prius has to offer.

Download the Brochure

See what people are saying.

The Experts

We aren’t saying we’re the best, but lots of other people are. Take a look at some of the praise Prius has received.


2019 Toyota Prius Is an Insurance Institute for Highway Safety TSP25.


2020 Toyota Prius Received the NHTSA 5-Star Overall Safety Rating26.

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APR

2021 Prius

New 2021 Prius Financing

0%*

APR

48

months

Lease

2021 Prius

2021 Prius Lease

$269*

per month

36

months

$3,268

due at signing

Other

1st Payment Deferred for up to 90 Days

1st Payment Deferred for up to 90 Days

First Month Payment Deferred on the Financing of a New Toyota for up to 90 days. Valid 4/1/2021 - 5/3/2021

Cash

2021 Prius

College Graduate Rebate

$500*

College Graduate Rebate

Cash

2021 Prius

Military Rebate

$500*

Military Rebate

ToyotaCare

2021 Prius

Included with every new Toyota lease or purchase

2

years

25,000*

miles

Parts and Service


No one knows how to take care of a Prius better than Toyota Certified Technicians.
We take care of everything from tires to brakes to batteries.

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© 2021 Southeast Toyota Distributors, LLC. All rights reserved. Toyoguard is provided by Southeast Toyota Distributors, LLC and is not a product of Toyota.

© 2021 Southeast Toyota Distributors, LLC. All rights reserved. Toyoguard is provided by Southeast Toyota Distributors, LLC and is not a product of Toyota.