2020 Prius

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The New 2020 Prius

2 Years | 25,000 Miles*

Included with every new Toyota lease or purchase

*Details

Covers normal factory scheduled service for two years or 25,000 miles, whichever comes first. See Toyota dealer for details and exclusions. Valid only in the continental U.S. and Alaska.

2020 Prius Limited shown with options

$24,200

starting msrp1

as shown $28,2501

54/50

estimated mpg 2

Explore the Prius from Every Angle.

  • L Eco
  • LE
  • XLE
  • Limited
  • LE AWD-e
  • XLE AWD-e

Available colors for this model:

  • Electric Storm Blue
  • Blizzard Pearl
  • Classic Silver Metallic
  • Magnetic Gray Metallic
  • Midnight Black Metallic
  • Supersonic Red
  • Sea Glass Pearl

* prices & colors may vary by model

The Prius L Eco

$24,200 msrp158/53 est. mpg2
  • Toyota Safety Sense™ P (TSS-P)3 Standard
  • 24-hour Roadside Assistance for Three Years and Unlimited Miles
  • 15-in. 5-Spoke Alloy Wheels with Full Wheel Covers and P195/65R15 Tires
  • 7-in. Touch-Screen with Apple CarPlay®4 & Amazon Alexa5 Compatible
  • Two rear USB 2.1A Ports6
  • Safety Connect®7

Available colors for this model:

  • Electric Storm Blue
  • Blizzard Pearl
  • Midnight Black Metallic
  • Supersonic Red
  • Sea Glass Pearl

* prices & colors may vary by model

The Prius LE

$25,410 msrp154/50 est. mpg2
  • Toyota Safety Sense™ P (TSS-P)3 Standard
  • Blind Spot Monitor (BSM)8 with Rear Cross-Traffic Alert (RCTA)9
  • Intelligent Clearance Sonar (ICS)10 with Intelligent Parking Assist (IPA)11
  • Up to 24.6 cu. ft. of Cargo Space12
  • Bi-LED Projector Low- and High-Beam Headlights with Auto-Off Feature
  • Intermittent Rear Window Wiper

Available colors for this model:

  • Electric Storm Blue
  • Blizzard Pearl
  • Midnight Black Metallic
  • Supersonic Red
  • Sea Glass Pearl

* prices & colors may vary by model

The Prius XLE

$28,250 msrp154/50 est. mpg2
  • Toyota Safety Sense™ P (TSS-P)3 Standard
  • 17-in. 5-Spoke Alloy Wheels with Titanium-Finished Wheel Inserts and P215/45R17 Tires
  • Qi-Compatible Wireless Smartphone Charging14 with Charge Indicator Light
  • Rain-Sensing Variable Intermittent Windshield Wipers
  • SofTex®-Trimmed13 Heated Front Seats with 8-Way Power-Adjustable Driver's Seat Including Power Lumbar Support and 4-Way Adjustable Front Passenger Seat
  • Smart Key System23 on three doors with Push Button Start and Remote Illuminated Entry

Available colors for this model:

  • Electric Storm Blue
  • Blizzard Pearl
  • Midnight Black Metallic
  • Supersonic Red
  • Sea Glass Pearl

* prices & colors may vary by model

The Prius Limited

$32,375 msrp154/50 est. mpg2
  • Toyota Safety Sense™ P (TSS-P)3 Standard
  • Adaptive Front-Lighting System (AFS)15 with Auto-Leveling Headlights
  • 17-in. 5-Spoke Alloy Wheels with Titanium-Finished Wheel Inserts and P215/45R17 Tires
  • Premium JBL®16 Audio with Integrated Navigation17 and 11.6-in. High-Resolution Touch-Screen and Apple CarPlay®4 & Amazon Alexa5 Compatible
  • Color Head-Up Display (HUD)
  • Rain-Sensing Variable Intermittent Windshield Wipers

Available colors for this model:

  • Electric Storm Blue
  • Blizzard Pearl
  • Midnight Black Metallic
  • Supersonic Red
  • Sea Glass Pearl

* prices & colors may vary by model

The Prius LE AWD-e

$26,810 msrp152/48 est. mpg2
  • Toyota Safety Sense™ P (TSS-P)3 Standard
  • Electronic On-Demand Compact All-Wheel Drive (AWD-e)18
  • 15-in. 5-Spoke Alloy Wheels with Two-Tone Wheel Covers and P195/65R15 Tires
  • Integrated Fog Lights with LED Accent Lights
  • Up to 24.6 cu. ft. of Cargo Space12
  • LED Clearance Lights

Available colors for this model:

  • Electric Storm Blue
  • Blizzard Pearl
  • Midnight Black Metallic
  • Supersonic Red
  • Sea Glass Pearl

* prices & colors may vary by model

The Prius XLE AWD-e

$29,250 msrp152/48 est. mpg2
  • Toyota Safety Sense™ P (TSS-P)3 Standard
  • Electronic On-Demand Compact All-Wheel Drive (AWD-e)18
  • SofTex®-Trimmed13 Heated Tilt/Telescopic Steering Wheel
  • Qi-Compatible Wireless Smartphone Charging15 with Charge Indicator Light
  • SofTex®-Trimmed13 Heated Front Seats with 6-Way Adjustable Driver’s Seat
  • Integrated Fog Lights with LED Accent Lights

Explore the Details

Download the brochure to see customizable options, features and everything else the Prius has to offer.

Why Prius?

See what people are saying.

The Experts
We aren’t saying we’re the best, but lots of other people are. Take a look at some of the praise Prius has received.

2019 Toyota Prius Is an Insurance Institute for Highway Safety TSP.22


2019 Toyota Prius Received the NHTSA 5-Star Overall Safety Rating.24

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Cash

2020 Prius

Military Rebate

$500*

Military Graduate Rebate

Cash

2020 Prius

College Graduate Program

$500*

College Graduate Rebate

Other

Customer Support Program

Customer Support Program

First Month Payment Deferred on the Financing of a New Toyota for up to 90 days. Valid 3/24/2020 - 5/4/2020

ToyotaCare

2020 Prius

Included with every new Toyota lease or purchase

2

years

25,000*

miles

Parts and Service

No one knows how to take care of a Prius better than Toyota Certified Technicians.

We take care of everything from tires to brakes to batteries.

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