The New 2021 RAV4

0%*

APR
48 Months

Plus 500 Holiday Bonus Cash

*Details

0% APR for 48 monthly payments of $20.83 for every $1,000 financed. Terms available on approved credit to For only very well qualified customers/lessees through participating Toyota dealers and Southeast Toyota Finance. No down payment required if qualified for advertised offer. If you do not qualify for the offer, the amount and percentage of any down payment vary with your credit qualifications. Dealer contribution may vary and could affect price. Individual dealer prices, other terms and offers may vary. Must take retail delivery from dealer’s stock and terms subject to vehicle availability. Cannot be combined with TFS APR Cash, TFS Lease Cash, Customer Cash, Lease, Lease Subvention Cash. See your participating Toyota dealer for details. Offer available in AL, FL, GA, NC, SC regardless of buyer's residency; void where prohibited. Expires 01-04-2021.Bonus Cash from Toyota Motor Sales U.S.A., Inc. on the finance of a new 2021 RAV4 from participating dealer’s stock and subject to vehicle availability. Cannot be combined with TFS APR Cash, TFS Lease Cash, Customer Cash, Lease, Lease Subvention Cash. Offer available in AL, FL, GA, NC, SC; void where prohibited. Expires 01-04-2021. See your participating Toyota dealer for details. Must finance or lease through your dealer and Southeast Toyota Finance to qualify for cash and cash must be applied as capitalized cost reduction on lease or down payment on finance. There is no cash back option. Lease or Finance terms on approved credit. For only very well qualified customers/lessees.

2021 RAV4 TRD Off-Road shown with options.

$26,050

starting msrp1

as shown $35,7801

28/35

estimated MPG/MPGe 2

Explore the RAV4 from Every Angle.

  • LE
  • XP Trail
  • XLE
  • XLE Premium
  • Adventure
  • TRD Off-Road
  • Limited
  • LE Hybrid
  • XLE Hybrid
  • XLE Premium Hybrid
  • XSE Hybrid
  • Limited Hybrid

Available colors for this model:

  • Magnetic Gray Metallic
  • Blue Flame
  • Super White
  • Midnight Black Metallic
  • Ruby Flare Pearl
  • Silver Sky Metallic

* prices & colors may vary by model

The RAV4 LE

$26,050 msrp127/35 est. mpg2
  • Toyota Safety Sense™ 2.0 (TSS 2.0)3
  • Audio with Android Auto,™4 Apple CarPlay®5 & Amazon Alexa6 compatible
  • LED Daytime Running Lights (DRL)
  • Safety Connect®7 with 1-year trial8
  • Available All-Wheel Drive (AWD)
  • Available Multi-Terrain Select (MTS) with MUD & SAND, ROCK & DIRT, SNOW and NORMAL modes

Available colors for this model:

  • Magnetic Gray Metallic
  • Midnight Black Metallic
  • Ruby Flare Pearl
  • Lunar Rock
  • Super White
  • Blue Flame
  • Silver Sky Metallic
  • Blueprint

* prices & colors may vary by model

The RAV4 XP Trail

$27,349 msrp126/35 est. mpg2
  • Toyota Safety Sense™ 2.0 (TSS 2.0)3
  • 17” KMC Black Bully Wheels18
  • Pirelli All-Terrain Tires18
  • Black Emblem Overlays18
  • X Series and XP Badges18

Available colors for this model:

  • Magnetic Gray Metallic
  • Lunar Rock
  • Blue Flame
  • Super White
  • Midnight Black Metallic
  • Ruby Flare Pearl
  • Blueprint
  • Silver Sky Metallic

* prices & colors may vary by model

The RAV4 XLE

$27,345 msrp128/35 est. mpg2
  • Toyota Safety Sense™ 2.0 (TSS 2.0)3
  • Blind Spot Monitor (BSM)9 with Rear Cross-Traffic Alert (RCTA)10
  • 17-In. 5-spoke silver alloy wheels
  • Integrated Fog Lights
  • Dual Zone Automatic Climate Control System
  • Audio with Android Auto,™4 Apple CarPlay®5 & Amazon Alexa6 compatible

Available colors for this model:

  • Magnetic Gray Metallic
  • Lunar Rock
  • Blue Flame
  • Blizzard Pearl
  • Midnight Black Metallic
  • Ruby Flare Pearl
  • Blueprint
  • Silver Sky Metallic

* prices & colors may vary by model

The RAV4 XLE Premium

$30,050 msrp129/35 est. mpg2
  • Toyota Safety Sense™ 2.0 (TSS 2.0)3
  • Audio with Android Auto,™4 Apple CarPlay®5 & Amazon Alexa6 compatible
  • SofTex®-Trimmed11 seats and power-adjustable driver’s seat with available two-position memory function
  • Power tilt/slide moonroof
  • 19-in. multi-spoke super chrome-finished alloy wheels
  • Smart Key System12 on front doors and liftgate13

Available colors for this model:

  • Lunar Rock
  • Blue Flame
  • Midnight Black Metallic
  • Ruby Flare Pearl
  • Lunar Rock/Ice Edge
  • Midnight Black Metallic/Ice Edge
  • Blue Flame/Ice Edge

* prices & colors may vary by model

The RAV4 Adventure

$33,155 msrp125/33 est. mpg2
  • Toyota Safety Sense™ 2.0 (TSS 2.0)3
  • Audio with Android Auto,™4 Apple CarPlay®5 & Amazon Alexa6 compatible
  • Dynamic Torque Vectoring All-Wheel Drive (TV-AWD)
  • 120V/100W Deck-Mounted Power Outlet14
  • 19-in. Split 5-spoke alloy wheels with matte-black accents
  • SofTex®-trimmed11 seats and power-adjustable driver’s seat

Available colors for this model:

  • Magnetic Gray Metallic
  • Lunar Rock
  • Super White
  • Midnight Black Metallic
  • Ruby Flare Pearl
  • Magnetic Gray Metallic/Ice Edge
  • Lunar Rock/Ice Edge
  • Midnight Black Metallic/Ice Edge

* prices & colors may vary by model

The RAV4 TRD Off-Road

$35,780 msrp125/32 est. mpg2
  • Toyota Safety Sense™ 2.0 (TSS 2.0)3
  • Audio with Android Auto,™4 Apple CarPlay®5 & Amazon Alexa6 compatible
  • 18-in. 6-spoke matte-black TRD flow-formed alloy wheels
  • TRD-tuned independent MacPherson strut front suspension with stabilizer bar and multi-link rear suspension with stabilizer bar
  • Dynamic Torque Vectoring All-Wheel Drive (TV-AWD)
  • Safety Connect®7 with 1-year trial8

Available colors for this model:

  • Magnetic Gray Metallic
  • Blizzard Pearl
  • Midnight Black Metallic
  • Ruby Flare Pearl
  • Blueprint
  • Silver Sky Metallic

* prices & colors may vary by model

The RAV4 Limited

$34,580 msrp127/35 est. mpg2
  • Toyota Safety Sense™ 2.0 (TSS 2.0)3
  • Premium Audio and Dynamic Navigation15 and JBL®16 with Android Auto,™4 Apple CarPlay®5 & Amazon Alexa6 compatible
  • 19-in. Multi-spoke super-chrome-finished alloy wheels
  • Available Dynamic Torque Vectoring All-Wheel Drive (TV-AWD)
  • SofTex®-Trimmed Front Bucket Seats11 and power-adjustable driver’s seat with two-position memory function
  • Safety Connect®7 with 1-year trial8

Available colors for this model:

  • Magnetic Gray Metallic
  • Blue Flame
  • Super White
  • Midnight Black Metallic
  • Ruby Flare Pearl
  • Silver Sky Metallic

* prices & colors may vary by model

The RAV4 LE Hybrid

$28,500 msrp141/38 est. mpg2
  • Toyota Safety Sense™ 2.0 (TSS 2.0)3
  • 17-in. 5-spoke silver alloy wheels
  • LED Daytime Running Lights (DRL)
  • Audio with Android Auto,™4 & Apple CarPlay®5 & Amazon Alexa6 compatible
  • All-Wheel Drive Integrated Management (AIM) with Multi-Information Display (MID) monitor
  • Electronically Controlled Continuously Variable Transmission (ECVT) with sequential shift mode

Available colors for this model:

  • Magnetic Gray Metallic
  • Lunar Rock
  • Blue Flame
  • Super White
  • Midnight Black Metallic
  • Ruby Flare Pearl
  • Blueprint
  • Silver Sky Metallic

* prices & colors may vary by model

The RAV4 XLE Hybrid

$29,795 msrp141/38 est. mpg2
  • Toyota Safety Sense™ 2.0 (TSS 2.0)3
  • Audio with Android Auto,™4 Apple CarPlay®5 & Amazon Alexa6 compatible
  • LED Projector-Beam Headlights with Chrome Bezels and Automatic High Beams (AHB)23 and auto on/off feature
  • Smart Key System12 on Front Doors and Liftgate13
  • Integrated fog lights
  • Dual zone automatic climate control system

Available colors for this model:

  • Magnetic Gray Metallic
  • Lunar Rock
  • Blue Flame
  • Blizzard Pearl
  • Midnight Black Metallic
  • Ruby Flare Pearl
  • Blueprint
  • Silver Sky Metallic

* prices & colors may vary by model

The RAV4 XLE Premium Hybrid

$29,795 msrp141/38 est. mpg2
  • Toyota Safety Sense™ 2.0 (TSS 2.0)3
  • Audio with Android Auto,™4 Apple CarPlay®5 & Amazon Alexa6 compatible
  • Smart Key System12 on Front Doors and Liftgate13
  • 18-in. Multi-spoke super-chrome-finished sport alloy wheels
  • Power tilt/slide moonroof
  • Dual zone automatic climate control system

Available colors for this model:

  • Blizzard Pearl/Midnight Black Metallic
  • Blueprint/Midnight Black Metallic
  • Magnetic Gray Metallic/Midnight Black Metallic
  • Silver Sky Metallic/Midnight Black Metallic

* prices & colors may vary by model

The RAV4 XSE Hybrid

$34,450 msrp141/38 est. mpg2
  • Toyota Safety Sense™ 2.0 (TSS 2.0)3
  • 18-in. 5-spoke black-painted sport alloy wheels
  • Two-tone exterior color
  • SofTex®-trimmed11 seats and power-adjustable driver’s seat
  • Sport-tuned suspension
  • Audio with Android Auto,™4 Apple CarPlay®5 & Amazon Alexa6 compatible

Available colors for this model:

  • Magnetic Gray Metallic
  • Blizzard Pearl
  • Midnight Black Metallic
  • Ruby Flare Pearl
  • Blueprint
  • Silver Sky Metallic

* prices & colors may vary by model

The RAV4 Limited Hybrid

$37,030 msrp141/38 est. mpg2
  • Toyota Safety Sense™ 2.0 (TSS 2.0)3
  • 18-in. 5-spoke super chrome-finished sport alloy wheels
  • Premium Audio and Dynamic Navigation15 and JBL®16 with Android Auto,™4 Apple CarPlay®5 & Amazon Alexa6 compatible
  • All-Wheel Drive Integrated Management (AIM) with Multi-Information Display (MID) monitor
  • SofTex®-trimmed11 seats and power-adjustable driver’s seat
  • LED Daytime Running Lights (DRL)

Explore the Details


Download the brochure to see customizable options, features and everything else the 2021 RAV4 has to offer.

Download the Brochure

Why RAV4?


With its sporty styling and cutting-edge features, there's no better choice than the 2021 RAV4. Explore all of the features that make the RAV4 perfect for conquering whatever the day throws at you.

See The Advantage

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The Experts

We aren’t saying we’re the best, but lots of other people are. Take a look at some of the praise RAV4 has received.


2019 Toyota RAV4 Is an IIHS TSP+22

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APR

2020 RAV4

New 2020 RAV4 (Non-Hybrid) Financing

0%*

APR

60

months

Lease

2020 RAV4

New 2020 RAV4 LE (Non-Hybrid) Lease

$239*

per month

36

months

$3,538

due at signing

APR

2021 RAV4

New 2021 RAV4 (Non-Hybrid) Financing

0%*

APR

48

months

+ $500

Holiday Bonus Cash

Lease

2021 RAV4

2021 RAV4 LE

$249*

per month

36

months

$3,548

due at signing

+ $500 Holiday Bonus Cash

Other

1st Payment Deferred for up to 90 Days

1st Payment Deferred for up to 90 Days

First Month Payment Deferred on the Financing of a New Toyota for up to 90 days. Valid 11/3/2020 - 11/30/2020

Cash

2020 RAV4

College Rebate

$500*

College Graduate Rebate

Cash

2021 RAV4

Military Rebate

$500*

Military Rebate

Cash

2020 RAV4

Military Rebate

$500*

Military Rebate

ToyotaCare

2020 RAV4

Included with every new Toyota lease or purchase

2

years

25,000*

miles

Parts and Service


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© 2020 Southeast Toyota Distributors, LLC. All rights reserved. Toyoguard is provided by Southeast Toyota Distributors, LLC and is not a product of Toyota.

© 2020 Southeast Toyota Distributors, LLC. All rights reserved. Toyoguard is provided by Southeast Toyota Distributors, LLC and is not a product of Toyota.