The New 2023 RAV4

2.9%*

APR
48 Months

*Details

2.9% APR for 48 monthly payments of $22.09 for every $1,000 financed. Terms available on approved credit through participating Toyota dealers and Southeast Toyota Finance. For only very well qualified customers. No down payment required if qualified for advertised offer. If you do not qualify for the offer, the amount and percentage of any down payment vary with your credit qualifications. Dealer contribution may vary and could affect price. Individual dealer prices, other terms and offers may vary. Must take retail delivery from dealer's stock and terms subject to vehicle availability. Cannot be combined with TFS Lease Cash, Down Payment Assistance, Trade-in Assistance, Customer Cash, Lease, Lease Subvention Cash. See your participating Toyota dealer for details. Offer available in AL, FL, GA, NC, SC regardless of buyer's residency; void where prohibited. Expires 01-03-2023.

2023 RAV4 TRD Off-Road shown with options.

$27,575

starting msrp1

as shown $37,1951

27/35

estimated mpg 2

2023 Toyota RAV4

Prepare for the adventure of a lifetime in the 2023 Toyota RAV4. The latest entry in this modern SUV classics has all the features you’ve come to expect, plus a few more extras to add to the anticipation factor. Choose from an entire range of new RAV4 models, including the Hybrid LE, XP Trail, XLE, XLE Hybrid, XLE Premium, XLE Premium Hybrid, Adventure, TRD Off-Road, Limited, Limited Hybrid, and XSE Hybrid.  

Explore the RAV4 from Every Angle.

  • LE
  • XLE
  • Hybrid LE
  • XP Street
  • XP Trail
  • Hybrid XLE
  • XLE Premium
  • Hybrid SE
  • Hybrid Woodland Edition
  • Adventure
  • Hybrid XLE Premium
  • Limited
  • Hybrid XSE
  • TRD Off-Road
  • Hybrid Limited
  • LE
  • XLE
  • Hybrid LE
  • XP Street
  • XP Trail
  • Hybrid XLE
  • XLE Premium
  • Hybrid SE
  • Hybrid Woodland Edition
  • Adventure
  • Hybrid XLE Premium
  • Limited
  • Hybrid XSE
  • TRD Off-Road
  • Hybrid Limited
Exterior Color
Available for this model
Available exterior colors for this model
  • Magnetic Gray Metallic
  • Ice Cap
  • Midnight Black Metallic
  • Ruby Flare Pearl
  • Silver Sky Metallic

Highlighted Features

  • Toyota Safety Sense™ 2.5 (TSS 2.5)3
  • LED Daytime Running Lights (DRL)
  • 8-in. Toyota Audio Multimedia with wireless Apple CarPlay®4 & Android Auto™5 compatible, SiriusXM®6 with 3-month Platinum Plan trial subscription7
  • Safety Connect®8 with up to a 10-year trial9

The RAV4 LE

$27,575 msrp127/35 est. mpg2

* prices & colors may vary by model

Exterior Color
Available for this model
Available exterior colors for this model
  • Magnetic Gray Metallic
  • Lunar Rock
  • Ice Cap
  • Midnight Black Metallic
  • Ruby Flare Pearl
  • Blueprint
  • Silver Sky Metallic

Highlighted Features

  • 17-in. 5-spoke light gray metallic alloy wheels
  • Dual zone automatic climate control system
  • Toyota Safety Sense™ 2.5 (TSS 2.5)3
  • LED Daytime Running Lights (DRL)
  • 8-in. Toyota Audio Multimedia with wireless Apple CarPlay®4 & Android Auto™5 compatible, SiriusXM®6 with 3-month Platinum Plan trial subscription7
  • Safety Connect®8 with up to a 10-year trial9

The RAV4 XLE

$29,085 msrp127/34 est. mpg2

* prices & colors may vary by model

Exterior Color
Available for this model
Available exterior colors for this model
  • Magnetic Gray Metallic
  • Ice Cap
  • Midnight Black Metallic
  • Ruby Flare Pearl
  • Silver Sky Metallic

Highlighted Features

  • Toyota Safety Sense™ 2.5 (TSS 2.5)3
  • LED Daytime Running Lights (DRL)
  • 8-in. Toyota Audio Multimedia with wireless Apple CarPlay®4 & Android Auto™5 compatible, SiriusXM®6 with 3-month Platinum Plan trial subscription7
  • Safety Connect®8 with up to a 10-year trial9
  • Low-profile black roof rails

The RAV4 Hybrid LE

$30,225 msrp141/38 est. mpg2

* prices & colors may vary by model

Exterior Color
Available for this model
Available exterior colors for this model
  • Magnetic Gray Metallic
  • Ice Cap
  • Midnight Black Metallic
  • Ruby Flare Pearl
  • Silver Sky Metallic

Highlighted Features

  • Toyota Safety Sense™ 2.5 (TSS 2.5)3
  • Audio with Android Auto™4, Apple CarPlay®5 & Amazon Alexa6 compatible
  • 17″ Gloss Black Wheels10
  • Gloss Black Fender Flares10
  • Gloss Black Mirror Covers10
  • Black Emblem Overlays and XSeries Badging10

The RAV4 XP Street

$30,574 msrp127/35 est. mpg2

* prices & colors may vary by model

Exterior Color
Available for this model
Available exterior colors for this model
  • Magnetic Gray Metallic
  • Ice Cap
  • Midnight Black Metallic
  • Ruby Flare Pearl
  • Silver Sky Metallic

More colors may be available. Contact your Dealer for all options

Highlighted Features

  • Toyota Safety Sense™ 2.5 (TSS 2.5)3
  • 17” KMC Black Bully Wheels11
  • Pirelli All-Terrain Tires11
  • Black Emblem Overlays11
  • X Series and XP Badges11

The RAV4 XP Trail

$30,574 msrp127/35 est. mpg2

* prices & colors may vary by model

Exterior Color
Available for this model
Available exterior colors for this model
  • Magnetic Gray Metallic
  • Lunar Rock
  • Ice Cap
  • Midnight Black Metallic
  • Ruby Flare Pearl
  • Blueprint
  • Silver Sky Metallic

Highlighted Features

  • LED projector-beam headlights with chrome-finished bezels
  • Integrated fog lights
  • Dual zone automatic climate control system
  • Toyota Safety Sense™ 2.5 (TSS 2.5)3
  • LED Daytime Running Lights (DRL)
  • 8-in. Toyota Audio Multimedia with wireless Apple CarPlay®4 & Android Auto™5 compatible, SiriusXM®6 with 3-month Platinum Plan trial subscription7
  • Safety Connect®8 with up to a 10-year trial9

The RAV4 Hybrid XLE

$31,735 msrp141/38 est. mpg2

* prices & colors may vary by model

Exterior Color
Available for this model
Available exterior colors for this model
  • Magnetic Gray Metallic
  • Lunar Rock
  • Wind Chill Pearl
  • Midnight Black Metallic
  • Ruby Flare Pearl
  • Blueprint
  • Silver Sky Metallic

Highlighted Features

  • 19-in. multi-spoke Super Chrome-finished alloy wheels
  • SofTex®-trimmed12 seats and power-adjustable driver's seat with available two-position memory function
  • Power tilt/slide moonroof
  • Toyota Safety Sense™ 2.5 (TSS 2.5)3
  • LED projector headlights with chrome-finished bezels
  • 8-in. Toyota Audio Multimedia with wireless Apple CarPlay®4 & Android Auto™5 compatible, SiriusXM®6 with 3-month Platinum Plan trial subscription7
  • Safety Connect®8 with up to a 10-year trial9

The RAV4 XLE Premium

$31,975 msrp127/34 est. mpg2

* prices & colors may vary by model

Exterior Color
Available for this model
Available exterior colors for this model
  • Magnetic Gray Metallic
  • Wind Chill Pearl
  • Cavalry Blue
  • Midnight Black Metallic
  • Silver Sky Metallic

Highlighted Features

  • 18-in. multi-spoke black-painted sport alloy wheels
  • Fabric-trimmed seats with sporty blue stitching and power-adjustable driver's seat
  • Toyota Safety Sense™ 2.5 (TSS 2.5)3
  • Bi-LED projector low- and high-beam headlights with LED accent lights
  • 10.5-in. Toyota Audio Multimedia with wireless Apple CarPlay®4 & Android Auto™5 compatible, SiriusXM®6 with 3-month Platinum Plan trial subscription7
  • Safety Connect®8 with up to a 10-year trial9

The RAV4 Hybrid SE

$32,920 msrp141/38 est. mpg2

* prices & colors may vary by model

Exterior Color
Available for this model
Available exterior colors for this model
  • Ice Cap
  • Cavalry Blue
  • Midnight Black Metallic

Highlighted Features

  • 18-in. 6-spoke bronze-colored TRD flow-formed alloy wheels and Falken®13 WILDPEAK All-Terrain tires
  • Woodland all-weather floor mats14 and cargo liner
  • One 120V/100W AC power outlet in cargo area15
  • Toyota Safety SenseTM 2.5 (TSS 2.5)3
  • LED projector headlights with chrome-finished bezels
  • 8-in. Toyota Audio Multimedia with wireless Apple CarPlay®4 & Android Auto™5 compatible, SiriusXM®6 with 3-month Platinum Plan trial subscription7

The RAV4 Hybrid Woodland Edition

$33,025 msrp138/35 est. mpg2

* prices & colors may vary by model

Exterior Color
Available for this model
Available exterior colors for this model
  • Lunar Rock
  • Ice Cap
  • Midnight Black Metallic
  • Ruby Flare Pearl
  • Lunar Rock with Ice Edge roof

Highlighted Features

  • 19-in. split 5-spoke alloy wheels with matte-black accents
  • Dynamic Torque Vectoring All-Wheel Drive (TV-AWD)
  • 120V/100W15 deck-mounted power outlet
  • SofTex®-trimmed12 seats and power-adjustable driver's seat
  • Toyota Safety Sense™ 2.5 (TSS 2.5)3
  • LED projector headlights with chrome-finished bezels
  • 8-in. Toyota Audio Multimedia with wireless Apple CarPlay®4 & Android Auto™5 compatible, SiriusXM®6 with 3-month Platinum Plan trial subscription7
  • Safety Connect®8 with up to a 10-year trial9

The RAV4 Adventure

$33,770 msrp125/33 est. mpg2

* prices & colors may vary by model

Exterior Color
Available for this model
Available exterior colors for this model
  • Magnetic Gray Metallic
  • Lunar Rock
  • Wind Chill Pearl
  • Midnight Black Metallic
  • Ruby Flare Pearl
  • Blueprint
  • Silver Sky Metallic

Highlighted Features

  • 19-in. multi-spoke Super Chrome-finished alloy wheels
  • SofTex®-trimmed12 seats and power-adjustable driver's seat with available two-position memory function
  • Power tilt/slide moonroof
  • Toyota Safety Sense™ 2.5 (TSS 2.5)3
  • LED projector headlights with chrome-finished bezels
  • 8-in. Toyota Audio Multimedia with wireless Apple CarPlay®4 & Android Auto™5 compatible, SiriusXM®6 with 3-month Platinum Plan trial subscription7
  • Safety Connect®8 with up to a 10-year trial9

The RAV4 Hybrid XLE Premium

$34,625 msrp141/38 est. mpg2

* prices & colors may vary by model

Exterior Color
Available for this model
Available exterior colors for this model
  • Magnetic Gray Metallic
  • Wind Chill Pearl
  • Midnight Black Metallic
  • Ruby Flare Pearl
  • Blueprint
  • Silver Sky Metallic

Highlighted Features

  • 19-in. multi-spoke Super Chrome-finished alloy wheels
  • Available Dynamic Torque Vectoring All-Wheel Drive (TV-AWD)
  • 10.5-in. Toyota Audio Multimedia with wireless Apple CarPlay®4 & Android Auto™5 compatible, SiriusXM®6 with 3-month Platinum Plan trial subscription7
  • SofTex®-trimmed12 seats and power-adjustable driver's seat with available two-position memory function
  • Toyota Safety Sense™ 2.5 (TSS 2.5)3
  • Bi-LED projector low- and high-beam headlights with LED accent lights
  • Safety Connect®8 with up to a 10-year trial9

The RAV4 Limited

$35,880 msrp127/35 est. mpg2

* prices & colors may vary by model

Exterior Color
Available for this model
Available exterior colors for this model
  • Cavalry Blue with Midnight Black Metallic roof
  • Wind Chill Pearl with Midnight Black Metallic roof
  • Magnetic Gray Metallic with Midnight Black Metallic
  • Silver Sky Metallic with Midnight Black Metallic

Highlighted Features

  • 18-in. multi-spoke black-painted sport alloy wheels
  • Two-tone exterior color
  • SofTex®-trimmed12 seats and power-adjustable driver's seat Sport-tuned suspension
  • Toyota Safety Sense™ 2.5 (TSS 2.5)3
  • Bi-LED projector low- and high-beam headlights with LED accent lights
  • Vertical LED accent lights
  • 10.5-in. Toyota Audio Multimedia with wireless Apple CarPlay®4 & Android Auto™5 compatible, SiriusXM®6 with 3-month Platinum Plan trial subscription7
  • Safety Connect®8 with up to a 10-year trial9

The RAV4 Hybrid XSE

$35,885 msrp141/38 est. mpg2

* prices & colors may vary by model

Exterior Color
Available for this model
Available exterior colors for this model
  • Magnetic Gray Metallic
  • Ice Cap
  • Cavalry Blue
  • Midnight Black Metallic
  • Ruby Flare Pearl
  • Magnetic Gray Metallic with Ice Edge roof
  • Cavalry Blue with Ice Edge roof

Highlighted Features

  • 18-in. 6-spoke matte-black TRD flow-formed alloy wheels
  • Dynamic Torque Vectoring All-Wheel Drive (TV-AWD)
  • TRD-tuned independent MacPherson strut front suspension with stabilizer bar and multi-link rear suspension with stabilizer bar
  • Toyota Safety Sense™ 2.5 (TSS 2.5)3
  • LED projector headlights with chrome-finished bezels
  • 10.5-in. Toyota Audio Multimedia with wireless Apple CarPlay®4 & Android Auto™5 compatible, SiriusXM®6 with 3-month Platinum Plan trial subscription7
  • Safety Connect®8 with up to a 10-year trial9

The RAV4 TRD Off-Road

$37,195 msrp125/32 est. mpg2

* prices & colors may vary by model

Exterior Color
Available for this model
Available exterior colors for this model
  • Magnetic Gray Metallic
  • Wind Chill Pearl
  • Midnight Black Metallic
  • Ruby Flare Pearl
  • Blueprint
  • Silver Sky Metallic

Highlighted Features

  • 18-in. multi-spoke Super Chrome-finished sport alloy wheels
  • All-Wheel Drive Integrated Management (AIM) with Multi-Information Display (MID) monitor
  • 10.5-in. Toyota Audio Multimedia with wireless Apple CarPlay®4 & Android Auto™5 compatible, SiriusXM®6 with 3-month Platinum Plan trial subscription7
  • SofTex®-trimmed12 seats and power-adjustable driver's seat with two-position memory
  • Toyota Safety Sense™ 2.5 (TSS 2.5)3
  • Safety Connect®8 with up to a 10-year trial9

The RAV4 Hybrid Limited

$38,530 msrp141/38 est. mpg2

* prices & colors may vary by model

Explore The Toyota RAV4


If you’re a multi-terrain type of person, the 2023 RAV4 has your name on it. Its legendary versatility lets you choose any path, whether it’s a weekday city commute, a weekend overnight excursion, or a full-blown summer road trip. The RAV4 is literally the SUV for all seasons.

In addition to new design features and engineering enhancements, the 2023 Toyota RAV4 ups the game yet again when it comes to in-car technology. Start with an immersive audio multimedia system, and then build from there. With the latest tech, apps, and devices, you’l be fully connected 24/7, no matter where you may find yourself.

Connected Services1

Our available suite of Connected Services provides added convenience and peace of mind.

Safety Connect® - Emergency SOS assistance and 24/7 Toyota Roadside Assistance.2

Remote Connect - Start, lock/unlock your doors and more, using your compatible smart device.3

Destination Assist - 24/7 live agent assistance to locate your next destination.4

Service Connect - Get personalized maintenance updates and vehicle health reports.5

Wi-Fi Connect - Turn your Toyota into a hotspot with 4G connectivity.6

See Our Offers

APR

2022 RAV4

2022 RAV4 Financing

1.9%*

APR

36

months

Lease

2022 RAV4

2022 RAV4 Lease

$299*

per month

36

months

$3,598

due at signing

APR

2023 RAV4

2023 RAV4 Financing

2.9%*

APR

48

months

Lease

2023 RAV4

2023 RAV4 Lease

$309*

per month

36

months

$3,608

due at signing

ToyotaCare

2022 RAV4

Included with every new Toyota lease or purchase

2

years

25,000*

miles

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The Experts

We aren’t saying we’re the best, but lots of other people are. Take a look at some of the praise RAV4 has received.


2022 Toyota RAV4 Received the NHTSA 5-Star Overall Safety Rating19


2022 Toyota RAV4 Is a Kelley Blue Book KBB.com Best Buy Award Winner20

More Features

Why RAV4?


With its sporty styling and cutting-edge features, there's no better choice than the 2023 RAV4. Explore all of the features that make the RAV4 perfect for conquering whatever the day throws at you.

See The Advantage

Explore the Details


Download the brochure to see customizable options, features and everything else the 2023 RAV4 has to offer.

Download the Brochure

Parts and Service


No one knows how to take care of a RAV4 better than Toyota Certified Technicians.
We take care of everything from tires to brakes to batteries.

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© 2022 Southeast Toyota Distributors, LLC. All rights reserved. Toyoguard is provided by Southeast Toyota Distributors, LLC and is not a product of Toyota.

© 2021 Southeast Toyota Distributors, LLC. All rights reserved. Toyoguard is provided by Southeast Toyota Distributors, LLC and is not a product of Toyota.