2020 RAV4

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The New 2020 RAV4

1.9%*

APR
48 Months

*Details

48 monthly payments of $21.65 for every $1,000 financed. Terms available on approved credit to For only very well qualified customers/lessees through participating Toyota dealers and Southeast Toyota Finance. No down payment required if qualified for advertised offer. If you do not qualify for the offer, the amount and percentage of any down payment vary with your credit qualifications. Dealer contribution may vary and could affect price. Individual dealer prices, other terms and offers may vary. Must take retail delivery from dealer’s stock and terms subject to vehicle availability. Cannot be combined with Customer Cash, APR, Lease, Lease Subvention Cash. See your participating Toyota dealer for details. Offer available in AL, FL, GA, NC, SC; void where prohibited. Expires 05-04-2020.

2020 RAV4 TRD Off-Road shown with options

$25,850

starting msrp1

as shown $35,6801

28/35

estimated mpg 2

Explore the RAV4 from Every Angle.

  • LE
  • XP Trail
  • XLE
  • XLE Premium
  • Adventure
  • Limited
  • LE Hybrid
  • XLE Hybrid
  • XSE Hybrid
  • Limited Hybrid

Available colors for this model:

  • Magnetic Gray Metallic
  • Blue Flame
  • Super White
  • Midnight Black Metallic
  • Ruby Flare Pearl
  • Silver Sky Metallic

* prices & colors may vary by model

The RAV4 LE

$25,850 msrp127/35 est. mpg2
  • Toyota Safety Sense™ 2.0 (TSS 2.0)3
  • Audio — includes 7-in. touch-screen, Android Auto™,4 Apple CarPlay®5 & Amazon Alexa6 compatible, and SiriusXM®7 with 3-month All Access trial8
  • LED Daytime Running Lights (DRL)
  • Multi-LED Headlights with Black Bezels, with Automatic High Beams (AHB)9
  • 17-in. Steel Wheels with Silver Six-Spoke Wheel Covers
  • Integrated Backup Camera10 with Projected Path

Available colors for this model:

  • Magnetic Gray Metallic
  • Blue Flame
  • Super White
  • Midnight Black Metallic
  • Ruby Flare Pearl
  • Silver Sky Metallic
  • Blueprint
  • Lunar Rock

* prices & colors may vary by model

The RAV4 XP Trail

$27,349 msrp126/35 est. mpg2
  • Toyota Safety Sense™ 2.0 (TSS 2.0)3
  • 17” KMC Black Bully Wheels
  • Pirelli All-Terrain Tires
  • Black Emblem Overlays
  • X Series and XP Badges

Available colors for this model:

  • Magnetic Gray Metallic
  • Lunar Rock
  • Blue Flame
  • Super White
  • Midnight Black Metallic
  • Ruby Flare Pearl
  • Blueprint
  • Silver Sky Metallic

* prices & colors may vary by model

The RAV4 XLE

$27,145 msrp128/35 est. mpg2
  • Toyota Safety Sense™ 2.0 (TSS 2.0)3
  • Audio — includes 7-in. touch-screen, Android Auto™,4 Apple CarPlay®5 & Amazon Alexa6 compatible, and SiriusXM®7 with 3-month All Access trial8
  • 8-way power-adjustable driver’s seat
  • Smart Key System12 on Front Doors and Liftgate
  • Blind Spot Monitor (BSM)13 with Rear Cross-Traffic Alert (RCTA)14
  • 17-in. 5-Spoke Silver Alloy Wheels

Available colors for this model:

  • Magnetic Gray Metallic
  • Lunar Rock
  • Blue Flame
  • Super White
  • Midnight Black Metallic
  • Ruby Flare Pearl
  • Blueprint
  • Silver Sky Metallic

* prices & colors may vary by model

The RAV4 XLE Premium

$29,850 msrp129/35 est. mpg2
  • Toyota Safety Sense™ 2.0 (TSS 2.0)3
  • Available Audio Plus with JBL®15 — includes 8-in. touch-screen, Android Auto™,4 Apple CarPlay®5 & Amazon Alexa6 compatible, and SiriusXM®7 with 3-month All Access trial8
  • SofTex®-Trimmed Front Bucket Seats16 with 8-way Power-Adjustable Driver’s Seat with lumbar support
  • Leather-trimmed tilt/telescopic three-spoke steering wheel
  • 19-in. Multi-Spoke Super Chrome-Finished Alloy Wheels
  • Dual Zone Automatic Climate Control System

Available colors for this model:

  • Lunar Rock
  • Blue Flame
  • Midnight Black Metallic
  • Ruby Flare Pearl
  • Lunar Rock/Ice Edge
  • Midnight Black Metallic/Ice Edge
  • Blue Flame/Ice Edge

* prices & colors may vary by model

The RAV4 Adventure

$32,955 msrp125/33 est. mpg2
  • Toyota Safety Sense™ 2.0 (TSS 2.0)3
  • Available Premium Audio and Dynamic Navigation23 and JBL®15 — includes 8-in. touch-screen, Android Auto™,4 Apple CarPlay®5 & Amazon Alexa6 compatible, and SiriusXM®7 with 3-month All Access trial8
  • LED Daytime Running Lights (DRL)
  • Dynamic Torque Vectoring All-Wheel Drive (TV-AWD)
  • 120V/100W Deck-Mounted Power Outlet17
  • Available Power Liftgate with Jam Protection19

Available colors for this model:

  • Magnetic Gray Metallic
  • Blizzard Pearl
  • Midnight Black Metallic
  • Ruby Flare Pearl
  • Blueprint
  • Silver Sky Metallic

* prices & colors may vary by model

The RAV4 Limited

$34,380 msrp127/35 est. mpg2
  • Toyota Safety Sense™ 2.0 (TSS 2.0)3
  • Available Premium Audio and Dynamic Navigation23 and JBL®15 — includes 8-in. touch-screen, Android Auto™,4 Apple CarPlay®5 & Amazon Alexa6 compatible, and SiriusXM®7 with 3-month All Access trial8
  • SofTex®-Trimmed Front Bucket Seats16 with 8-way Power-Adjustable Driver’s Seat with two-position memory function and lumbar support
  • Digital rearview mirror with HomeLink18 universal transceiver
  • Available Hands-Free Power Liftgate with Jam Protection19
  • Blind Spot Monitor (BSM)13 with Rear Cross-Traffic Alert (RCTA)14

Available colors for this model:

  • Magnetic Gray Metallic
  • Blue Flame
  • Super White
  • Midnight Black Metallic
  • Ruby Flare Pearl
  • Silver Sky Metallic

* prices & colors may vary by model

The RAV4 LE Hybrid

$28,100 msrp141/38 est. mpg2
  • Toyota Safety Sense™ 2.0 (TSS 2.0)3
  • Hybrid 2.5-liter Dynamic Force 4-cylinder engine
  • Electronic On-Demand All-Wheel Drive (AWD)
  • Integrated Backup Camera10 with Projected Path
  • 17-in. 5-Spoke Silver Alloy Wheels
  • LED Daytime Running Lights (DRL)

Available colors for this model:

  • Magnetic Gray Metallic
  • Lunar Rock
  • Blue Flame
  • Super White
  • Midnight Black Metallic
  • Ruby Flare Pearl
  • Blueprint
  • Silver Sky Metallic

* prices & colors may vary by model

The RAV4 XLE Hybrid

$29,495 msrp141/38 est. mpg2
  • Toyota Safety Sense™ 2.0 (TSS 2.0)3
  • Available Audio Plus with JBL®15 — includes 8-in. touch-screen, Android Auto™,4 Apple CarPlay®5 & Amazon Alexa6 compatible, and SiriusXM®7 with 3-month All Access trial8
  • LED Projector-Beam Headlights with Chrome Bezels and Automatic High Beams(AHB)9
  • Smart Key System12 on Front Doors and Liftgate
  • 8-way power-adjustable driver’s seat
  • Blind Spot Monitor(BSM)13 with Rear Cross-Traffic Alert(RCTA)14

Available colors for this model:

  • Blizzard Pearl/Midnight Black Metallic
  • Blueprint/Midnight Black Metallic
  • Magnetic Gray Metallic/Midnight Black Metallic
  • Silver Sky Metallic/Midnight Black Metallic

* prices & colors may vary by model

The RAV4 XSE Hybrid

$34,050 msrp141/38 est. mpg2
  • Toyota Safety Sense™ 2.0 (TSS 2.0)3
  • Available Premium Audio and Dynamic Navigation23 and JBL®15 — includes 8-in. touch-screen, Android Auto™,4 Apple CarPlay®5 & Amazon Alexa6 compatible, and SiriusXM®7 with 3-month All Access trial8
  • Sport-Tuned Suspension
  • 18-in. 5-Spoke Black-Painted Sport Alloy Wheels
  • 7-in. Digital Multi-Information Display(MID)
  • Standard Two-Tone Exterior Color with Midnight Black Metallic Roof

Available colors for this model:

  • Magnetic Gray Metallic
  • Blizzard Pearl
  • Midnight Black Metallic
  • Ruby Flare Pearl
  • Blueprint
  • Silver Sky Metallic

* prices & colors may vary by model

The RAV4 Limited Hybrid

$36,630 msrp141/38 est. mpg2
  • Toyota Safety Sense™ 2.0 (TSS 2.0)3
  • Available Premium Audio and Dynamic Navigation23 and JBL®15 — includes 8-in. touch-screen, Android Auto™,4 Apple CarPlay®5 & Amazon Alexa6 compatible, and SiriusXM®7 with 3-month All Access trial8
  • SofTex®-trimmed Heated Front Bucket Seats16 with 8-Way Power-Adjustable Driver’s Seat with Memory Function and Lumbar Support
  • 18-in. 5-Spoke Super Chrome-Finished Sport Alloy Wheels
  • Digital rearview mirror with HomeLink18 universal transceiver
  • Available Hands-Free Power Liftgate with Jam Protection19

Explore the Details

Download the brochure to see customizable options, features and everything else the RAV4 has to offer.

Why RAV4?

With its sporty styling and cutting-edge features, there's no better choice than the 2020 RAV4. Explore all of the features that make the RAV4 perfect for conquering whatever the day throws at you.

See what people are saying.

The Experts
We aren’t saying we’re the best, but lots of other people are. Take a look at some of the praise RAV4 has received.

2019 Toyota RAV4 Received the NHTSA 5-Star Overall Safety Rating.22


2019 Toyota RAV4 is an IIHS TSP When Equipped With LED Headlights.21

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Lease

2020 RAV4

New 2020 RAV4 LE (Non-Hybrid) Lease

$249*

per month

36

months

$3,548

due at signing

APR

2020 RAV4

New 2020 RAV4 (Non-Hybrid) Financing

1.9%*

APR

48

months

Cash

2020 RAV4

Military Rebate

$500*

Military Graduate Rebate

Cash

2020 RAV4

College Graduate Program

$500*

College Graduate Rebate

Other

1st Payment Deferred for up to 90 Days

1st Payment Deferred for up to 90 Days

First Month Payment Deferred on the Financing of a New Toyota for up to 90 days. Valid 3/24/2020 - 5/4/2020

ToyotaCare

2020 RAV4

Included with every new Toyota lease or purchase

2

years

25,000*

miles

Parts and Service

No one knows how to take care of a RAV4 better than Toyota Certified Technicians.

We take care of everything from tires to brakes to batteries.

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Parts and Service

No one takes care of a Toyota like we do. Call today.

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© 2020 Southeast Toyota Distributors, LLC. All rights reserved.