Prius 2019

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The New 2019 Prius

2 Years | 25,000 Miles*

Included with every new Toyota lease or purchase

*Details

Covers normal factory scheduled service for two years or 25,000 miles, whichever comes first. See Toyota dealer for details and exclusions. Valid only in the continental U.S. and Alaska.

2019 Prius Limited shown with options

$23,770

starting msrp1

as shown $27,8201

54/50

estimated mpg 2

Explore the Prius from Every Angle.

  • L Eco
  • LE
  • XLE
  • Limited
  • LE AWD-e
  • XLE AWD-e

Available colors for this model:

  • Magnetic Gray Metallic
  • Supersonic Red
  • Classic Silver Metallic
  • Electric Storm Blue
  • Blizzard Pearl
  • Sea Glass Pearl
  • Midnight Black Metallic

* prices & colors may vary by model

The 2019 Prius L Eco

$23,770 msrp158/53 est. mpg2
  • Toyota Safety Sense™ P (TSS-P)3
  • Smart Key System4 on Driver’s Door with Push Button Start
  • Integrated Backup Camera5
  • Two Rear USB 2.1A Ports19
  • 15-in. 5-Spoke Alloy Wheels with Wheel Covers
  • Up to 27.4 cu. ft. of Cargo Space15

Available colors for this model:

  • Magnetic Gray Metallic
  • Supersonic Red
  • Classic Silver Metallic
  • Electric Storm Blue
  • Blizzard Pearl
  • Sea Glass Pearl
  • Midnight Black Metallic

* prices & colors may vary by model

The 2019 Prius LE

$24,980 msrp154/50 est. mpg2
  • Toyota Safety Sense™ P (TSS-P)3
  • Bi-LED Projector Low- and High-Beam Headlights with Auto-Off Feature Intermittent Rear Window Wiper
  • 60/40 Split Fold-Down Rear Seats with Center Armrest
  • Blind Spot Monitor (BSM)6 with Rear Cross-Traffic Alert (RCTA)7
  • Intelligent Clearance Sonar (ICS)8 with Intelligent Parking Assist (IPA)9

Available colors for this model:

  • Magnetic Gray Metallic
  • Supersonic Red
  • Classic Silver Metallic
  • Electric Storm Blue
  • Blizzard Pearl
  • Sea Glass Pearl
  • Midnight Black Metallic

* prices & colors may vary by model

The 2019 Prius XLE

$27,820 msrp154/50 est. mpg2
  • Toyota Safety Sense™ P (TSS-P)3
  • Qi-Compatible Wireless Smartphone Charging10
  • Smart Key System4 on Three Doors with Push Button Start
  • 17-in. 5-Spoke Alloy Wheels with Titanium-Finished Wheel Inserts
  • Rain-Sensing Variable Intermittent Windshield Wipers
  • Auto-Dimming Rearview Mirror with HomeLink®11

Available colors for this model:

  • Magnetic Gray Metallic
  • Supersonic Red
  • Classic Silver Metallic
  • Electric Storm Blue
  • Blizzard Pearl
  • Sea Glass Pearl
  • Midnight Black Metallic

* prices & colors may vary by model

The 2019 Prius Limited

$32,200 msrp154/50 est. mpg2
  • Toyota Safety Sense™ P (TSS-P)3
  • Adaptive Front-Lighting System (AFS) with Auto-Leveling Headlights
  • 17-in. 5-Spoke Alloy Wheels with Titanium-Finished Wheel Inserts
  • Rain-Sensing Variable Intermittent Windshield Wipers
  • Color Head-Up Display (HUD)
  • SofTex®-Trimmed14 Heated Front Seats with 8-Way Power-Adjustable Driver’s Seat with Power Lumbar Support

Available colors for this model:

  • Magnetic Gray Metallic
  • Supersonic Red
  • Classic Silver Metallic
  • Electric Storm Blue
  • Blizzard Pearl
  • Sea Glass Pearl
  • Midnight Black Metallic

* prices & colors may vary by model

The 2019 Prius LE AWD-e

$26,380 msrp152/48 est. mpg2
  • Toyota Safety Sense™ P (TSS-P)3
  • Integrated Fog Lights with LED Accent Lights
  • 15-in. 5-Spoke Alloy Wheels with Two-Tone Wheel Covers
  • 60/40 Split Fold-Down Rear Seats with Center Armrest
  • Blind Spot Monitor (BSM)6 with Rear Cross-Traffic Alert (RCTA)7
  • Intelligent Clearance Sonar (ICS)8 with Intelligent Parking Assist (IPA)9

Available colors for this model:

  • Magnetic Gray Metallic
  • Supersonic Red
  • Classic Silver Metallic
  • Electric Storm Blue
  • Blizzard Pearl
  • Sea Glass Pearl
  • Midnight Black Metallic

* prices & colors may vary by model

The 2019 Prius XLE AWD-e

$28,820 msrp152/48 est. mpg2
  • Toyota Safety Sense™ P (TSS-P)3
  • Rain-Sensing Variable
  • Intermittent Windshield Wipers Intermittent Rear Window Wiper
  • Auto-Dimming Rearview Mirror with HomeLink®11
  • Qi-Compatible Wireless Smartphone Charging10
  • SofTex®-Trimmed14 Heated Front Seats with 6-Way Adjustable Driver’s Seat

Explore the Details

Download the brochure to see customizable options, features and everything else the 2019 Prius has to offer.

Why Prius?

See what people are saying.

The Experts

We aren’t saying we’re the best, but lots of other people are. Take a look at some of the praise Prius has received.


2018 Toyota Prius Received the NHTSA 5-Star Overall Safety Rating.20


2018 Toyota Prius is an Insurance Institute for Highway Safety Top Safety Pick.21


Prius is the world's first mass-produced hybrid vehicle.

See what's in stock near you.

Want to see more?

See our offers.

  • 2020 Military Rebate Program

    $500*

    2020 Military Rebate Program - $500

  • 2020 College Graduate Rebate Program

    $500*

    2020 College Graduate Rebate Program - $500

  • New 2019 Prius Financing

    0%*

    APR 36 MONTHS

  • New 2019 Prius Lease

    $249*

    36 PER MONTH | 36 MONTHS

    $3,248 due at signing

  • 2019 College Graduate Rebate Program

    $500*

    2019 College Graduate Rebate Program - $500

  • Toyota's No Cost Service and Roadside

    2 Years | 25,000 Miles*

    Included with every new Toyota lease or purchase

Parts and Service

No one knows how to take care of a Prius better than Toyota Certified Technicians.
We take care of everything from tires to brakes to batteries.

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© 2019 Southeast Toyota Distributors, LLC. All rights reserved.

© 2019 Southeast Toyota Distributors, LLC. All rights reserved.