2019 Toyota Prius – Exhilarating, Reliable and Efficient

2019 Prius

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The New 2019 Prius

0^%*

APR
72 Months

*Details

0/0 /0/0 annual percentage rate financing on new 2019 Prius, excludes C, V and Prime, with respective terms of 36/48/60/72 months. This offer applies to well-qualified buyers and requires approved credit and financing through Southeast Toyota Finance. Not all buyers will qualify for these rates. Payments may be deferred for the first 90 days; interest accrues from inception. Monthly payment for every $1,000 financed is 0.0% - 36 months = $27.78; 0.0% - 48 months = $20.83; 0.0% - 60 months = $16.67; 0.0% - 72 months = $13.89. No down payment required. Excludes tax, tag, registration, title and dealer fees. Dealer fees vary by dealer. May not be combined with certain other offers. Must complete retail sale and take delivery between 11/5/2019 and 01/06/2020.

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2019 Prius Limited shown with options

$23,770

starting msrp¹

as shown $27,820¹

54/50

estimated mpg ²

Explore the Prius from Every Angle.

L Eco
LE
XLE
Limited
LE AWD-e
XLE AWD-e

Available colors for this model:

Magnetic Gray Metallic
Supersonic Red
Classic Silver Metallic
Electric Storm Blue
Blizzard Pearl
Sea Glass Pearl
Midnight Black Metallic

* prices & colors may vary by model

The 2019 Prius L Eco

$23,770 msrp¹58/53 est. mpg²

Toyota Safety Sense™ P (TSS-P)³
Smart Key System⁴ on Driver’s Door with Push Button Start
Integrated Backup Camera⁵
Two Rear USB 2.1A Ports¹⁹
15-in. 5-Spoke Alloy Wheels with Wheel Covers
Up to 27.4 cu. ft. of Cargo Space¹⁵

Available colors for this model:

Magnetic Gray Metallic
Supersonic Red
Classic Silver Metallic
Electric Storm Blue
Blizzard Pearl
Sea Glass Pearl
Midnight Black Metallic

* prices & colors may vary by model

The 2019 Prius LE

$24,980 msrp¹54/50 est. mpg²

Toyota Safety Sense™ P (TSS-P)³
Bi-LED Projector Low- and High-Beam Headlights with Auto-Off Feature Intermittent Rear Window Wiper
60/40 Split Fold-Down Rear Seats with Center Armrest
Blind Spot Monitor (BSM)⁶ with Rear Cross-Traffic Alert (RCTA)⁷
Intelligent Clearance Sonar (ICS)⁸ with Intelligent Parking Assist (IPA)⁹

Available colors for this model:

Magnetic Gray Metallic
Supersonic Red
Classic Silver Metallic
Electric Storm Blue
Blizzard Pearl
Sea Glass Pearl
Midnight Black Metallic

* prices & colors may vary by model

The 2019 Prius XLE

$27,820 msrp¹54/50 est. mpg²

Toyota Safety Sense™ P (TSS-P)³
Qi-Compatible Wireless Smartphone Charging¹⁰
Smart Key System⁴ on Three Doors with Push Button Start
17-in. 5-Spoke Alloy Wheels with Titanium-Finished Wheel Inserts
Rain-Sensing Variable Intermittent Windshield Wipers
Auto-Dimming Rearview Mirror with HomeLink®¹¹

Available colors for this model:

Magnetic Gray Metallic
Supersonic Red
Classic Silver Metallic
Electric Storm Blue
Blizzard Pearl
Sea Glass Pearl
Midnight Black Metallic

* prices & colors may vary by model

The 2019 Prius Limited

$32,200 msrp¹54/50 est. mpg²

Toyota Safety Sense™ P (TSS-P)³
Adaptive Front-Lighting System (AFS) with Auto-Leveling Headlights
17-in. 5-Spoke Alloy Wheels with Titanium-Finished Wheel Inserts
Rain-Sensing Variable Intermittent Windshield Wipers
Color Head-Up Display (HUD)
SofTex®-Trimmed¹⁴ Heated Front Seats with 8-Way Power-Adjustable Driver’s Seat with Power Lumbar Support

Available colors for this model:

Magnetic Gray Metallic
Supersonic Red
Classic Silver Metallic
Electric Storm Blue
Blizzard Pearl
Sea Glass Pearl
Midnight Black Metallic

* prices & colors may vary by model

The 2019 Prius LE AWD-e

$26,380 msrp¹52/48 est. mpg²

Toyota Safety Sense™ P (TSS-P)³
Integrated Fog Lights with LED Accent Lights
15-in. 5-Spoke Alloy Wheels with Two-Tone Wheel Covers
60/40 Split Fold-Down Rear Seats with Center Armrest
Blind Spot Monitor (BSM)⁶ with Rear Cross-Traffic Alert (RCTA)⁷
Intelligent Clearance Sonar (ICS)⁸ with Intelligent Parking Assist (IPA)⁹

Available colors for this model:

Magnetic Gray Metallic
Supersonic Red
Classic Silver Metallic
Electric Storm Blue
Blizzard Pearl
Sea Glass Pearl
Midnight Black Metallic

* prices & colors may vary by model

The 2019 Prius XLE AWD-e

$28,820 msrp¹52/48 est. mpg²

Toyota Safety Sense™ P (TSS-P)³
Rain-Sensing Variable
Intermittent Windshield Wipers Intermittent Rear Window Wiper
Auto-Dimming Rearview Mirror with HomeLink®¹¹
Qi-Compatible Wireless Smartphone Charging¹⁰
SofTex®-Trimmed¹⁴ Heated Front Seats with 6-Way Adjustable Driver’s Seat

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Explore the Details

Download the brochure to see customizable options, features and everything else the Prius has to offer.

Download the Brochure

Why Prius?

See the Advantage

Stylish Exterior

Interior Technology

60/40 Split Fold-Down Rear Seats

Available AWD-e

11.6-in. HD Multimedia Display

Fog Lights and LED Accent Lights

Three USB Ports

Qi-compatible Wireless Charging

Gallery

Stylish Exterior

Interior Technology

60/40 Split Fold-Down Rear Seats

Available AWD-e

11.6-in. HD Multimedia Display

Fog Lights and LED Accent Lights

Three USB Ports

Qi-compatible Wireless Charging

Versatility

The 2019 Toyota Prius offers ample cargo space for your impromptu adventures or calculated itineraries.¹⁵ If up to 65.5 cu. ft. of space isn't enough to hold all your gear, cargo cross bars are available to share the load.¹⁶

Stylish Exterior

From city streets to mountain highways, navigate all roads with style and confidence. The aerodynamic profile of Prius not only conveys a dramatic look, but also serves to enhance fuel efficiency.

Interior Technology

With all the tech built into Prius, you’re not lost — you're exploring. Boost your journeys with the available 11.6-in. HD multimedia display, and discover a soundtrack for each outing with Entune™ Premium JBL®¹³ Audio. The available color Head-Up Display (HUD) projects important information right on the windshield to take your driving experience to the next level.

60/40 Split Fold-Down Rear Seats

The 60/40 split rear seats make it easy to transform the interior of Prius to fit more of your favorite things. With up to 27.4 cu. ft. of space with the seats up, or 65.5 cu. ft. with the seats folded,¹⁵ Prius can easily carry large cargo items and your favorite adventure buddies.

Available AWD-e

Introducing AWD-e:¹⁷ The available electronic all-wheel-drive feature on Prius was designed to provide traction up to 43 mph. And with a manufacturer-estimated combined 50 mpg,¹⁸ it encourages you to expand your horizons.

11.6-in. HD Multimedia Display

Take a look at Toyota's noteworthy multimedia display. The available 11.6-in. HD display is Toyota's most impressive to date, allowing for an intuitive, smartphone-like experience that gives you easy access to the features and apps that matter most — further enhanced by ten JBL®¹³ speakers.

Fog Lights and LED Accent Lights

Rain or shine, Prius will take you there. The fog lights that come standard on AWD grades are designed to increase your visibility while driving through fog, and the LED accent lights add to the vehicle’s stun factor.

Three USB Ports

Put an end to the power struggle. With three USB ports¹⁹ standard, you and your passengers can charge your devices through the two ports in the back, and sync your music to Prius’s audio system via the media port in the front.

Qi-compatible Wireless Charging

No wires. Total convenience. With available Qi-compatible wireless smartphone charging,¹⁰ simply place your Qi-compatible device on the nonslip surface to charge it up on the go — without the interference of cords.

See what people are saying.

The Experts

We aren’t saying we’re the best, but lots of other people are. Take a look at some of the praise Prius has received.

2018 Toyota Prius Received the NHTSA 5-Star Overall Safety Rating.²⁰

2018 Toyota Prius is an Insurance Institute for Highway Safety Top Safety Pick.²¹

Prius is the world's first mass-produced hybrid vehicle.

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Want to see more?

See our offers.

New 2019 Prius Lease

$249^*

PER MONTH | 36 MONTHS

$3,248 due at signing

Offer Details +
2019 Prius Financing

0^%*

APR 72 MONTHS

Offer Details +
College Graduate Rebate

$500^*

College Graduate Rebate

Offer Details +
Military Rebate

$500^*

Military Rebate

Offer Details +
Toyota's No Cost Service and Roadside

2 Years | 25,000 Miles*

Included with every new Toyota lease or purchase

Offer Details +

Parts and Service

No one knows how to take care of a Prius better than Toyota Certified Technicians. We take care of everything from tires to brakes to batteries.

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MSRP excludes the Delivery, Processing and Handling Fee. (Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyota’s charge for these services is called the “Delivery, Processing and Handling Fee” and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyota’s overall pricing structure. Toyota may make a profit on the Delivery, Processing and Handling Fee.) Excludes taxes, license, title and available or regionally required equipment. Actual dealer price will vary.
2019 Prius L Eco preliminary 58 city/53 hwy/56 combined mpg estimates determined by Toyota. EPA ratings not available at time of posting. Actual mileage will vary.
Drivers are responsible for their own safe driving. Always pay attention to your surroundings and drive safely. System effectiveness is dependent on many factors including road, weather and vehicle conditions. See Owner’s Manual for additional limitations and details.
The Smart Key System may interfere with some pacemakers or cardiac defibrillators. If you have one of these medical devices, please talk to your doctor to see if you should deactivate this system.
The backup camera does not provide a comprehensive view of the rear area of the vehicle. You should also look around outside your vehicle and use your mirrors to confirm rearward clearance. Environmental conditions may limit effectiveness and view may become obscured. See Owner’s Manual for additional limitations and details.
Do not rely exclusively on the Blind Spot Monitor. Always look over your shoulder and use your turn signal. There are limitations to the function, detection and range of the monitor. See Owner’s Manual for additional limitations and details.
Do not rely exclusively on the Rear Cross-Traffic Alert system. Always look over your shoulder and use your mirrors to confirm rear clearance. There are limitations to the function, detection and range of the system. See Owner’s Manual for additional limitations and details.
Intelligent Clearance Sonar (ICS) is designed to assist drivers in avoiding potential collisions at speeds of 9 mph or less. Certain vehicle and environmental factors, including an object’s shape and composition, may affect the ability of the ICS to detect it. Always look around outside the vehicle and use mirrors to confirm clearance. See Owner’s Manual for additional limitations and details.
The Intelligent Parking Assist system requires driver brake control. Always look around outside the vehicle and use mirrors to confirm clearance.
Qi wireless charging may not be compatible with all mobile phones, MP3/WMA players and like models. When using the wireless charging system, avoid placing metal objects between the wireless charger and the mobile device when charging is active. Doing so may cause metal objects to become hot and could cause burns.
HomeLink® is a registered trademark of Johnson Controls, Inc.
Extra-cost color.
JBL® is a registered trademark of Harman International Industries, Incorporated.
SofTex® is a registered trademark of Toyota Motor Sales, U.S.A., Inc.
Cargo and load capacity limited by weight and distribution. Always properly secure cargo and cargo area.
Removable cross bars not recommended for luggage.
Prius AWD-e system operates at speeds up to 43 mph.
2019 Prius LE AWD-e and XLE AWD-e preliminary 52 city/48 hwy/50 combined mpg estimates determined by Toyota. EPA ratings not available at time of posting. Actual mileage will vary.
May not be compatible with all mobile phones, MP3/WMA players and like models.
Government 5-Star Safety Ratings are part of the National Highway Traffic Safety Administration’s (NHTSA’s) New Car Assessment Program (https://www.safercar.gov/)
Insurance Institute for Highway Safety rating for 2018 Prius, vehicle class Small Cars. For more details on 2018 Top Safety Pick Awards, see www.iihs.org.